Redesigned the used car listings to combat falling engagement
Designed solutions to attract and re-engage users in the competitive automotive space.
Redesigned the used car listings to combat falling engagement
Designed solutions to attract and re-engage users in the competitive automotive space.
Redesigned the used car listings to combat falling engagement
Designed solutions to attract and re-engage users in the competitive automotive space.
Company
Edmunds
Project
Product Details Page Redesign
Role
Product Designer
Year
2022
Redesigned used car page
Edmunds was losing its competitive edge
The recent boom in online used car sites has transformed the automotive market, favoring digital platforms over traditional methods. In this evolving landscape, Edmunds needs help to maintain its market advantage.
Competitive pressure from traditional competitors
Urgency for Edmunds to evolve with market changes
Edmunds facing adaptability challenges
Edmunds was losing its competitive edge
The recent boom in online used car sites has transformed the automotive market, favoring digital platforms over traditional methods. In this evolving landscape, Edmunds needs help to maintain its market advantage.
Competitive pressure from traditional competitors
Urgency for Edmunds to evolve with market changes
Edmunds facing adaptability challenges
Edmunds was losing its competitive edge
The recent boom in online used car sites has transformed the automotive market, favoring digital platforms over traditional methods. In this evolving landscape, Edmunds needs help to maintain its market advantage.
Competitive pressure from traditional competitors
Urgency for Edmunds to evolve with market changes
Edmunds facing adaptability challenges
Addressing traffic slump with
user insights and market analysis
I conducted user interviews, competitive research, and a segmentation study to handle the traffic downturn. We observed that competing websites offer significantly superior shopping experiences, aligned with what consumers value the most:
Vehicle photos
History of vehicle
Local inventory filters
Price ratings
Addressing traffic slump with user insights and market analysis
I conducted user interviews, competitive research, and a segmentation study to handle the traffic downturn. We observed that competing websites offer significantly superior shopping experiences, aligned with what consumers value the most:
Vehicle photos
History of vehicle
Local inventory filters
Price ratings
Addressing traffic slump with user insights and market analysis
I conducted user interviews, competitive research, and a segmentation study to handle the traffic downturn. We observed that competing websites offer significantly superior shopping experiences, aligned with what consumers value the most:
Vehicle photos
History of vehicle
Local inventory filters
Price ratings
Explored three designs that matched
shoppers' filtering preferences
I created brand-new solutions that precisely cater to the preferences of used car shoppers. These solutions streamline the buying process, making it more efficient and consumer-friendly:
Strike a balance between manual control and intelligent suggestions
Start with quick, curated suggestions
Allow users to refine searches for tailored results
Three concepts: graph, slider, and cards
Explored three designs that matched shoppers' filtering preferences
I created brand-new solutions that precisely cater to the preferences of used car shoppers. These solutions streamline the buying process, making it more efficient and consumer-friendly:
Strike a balance between manual control and intelligent suggestions
Start with quick, curated suggestions
Allow users to refine searches for tailored results
Three concepts: graph, slider, and cards
Concept #1: Graph
A chart organizing used cars by year, price, and mileage and categorized by generation.
Displays the contrast between year, price, and mileage
Visually represents a summary of extensive data
Quickly provides an overview of essential figures
Concept #1: Graph
A chart organizing used cars by year, price, and mileage and categorized by generation.
Displays the contrast between year, price, and mileage
Visually represents a summary of extensive data
Quickly provides an overview of essential figures
Concept #2: Slider
The slider filter presents an engaging and interactive method to explore used cars based on price, mileage, and age.
Quickly grasp and adjust options, making car searches engaging and effortless
Instantly see search results as you change, speeding up exploration and decisions
Sliders ensure smooth interactions across both desktops and touchscreens
Concept #2: Slider
The slider filter presents an engaging and interactive method to explore used cars based on price, mileage, and age.
Quickly grasp and adjust options, making car searches engaging and effortless
Instantly see search results as you change, speeding up exploration and decisions
Sliders ensure smooth interactions across both desktops and touchscreens
Concept #3: Cards
Car listings are curated to feature options with the best prices, lowest mileage, and cleanest histories.
The selection simplifies the choice by showcasing top-vetted cars
Precise categorization aids quick prioritization in used car search
Concept #3: Cards
Car listings are curated to feature options with the best prices, lowest mileage, and cleanest histories.
The selection simplifies the choice by showcasing top-vetted cars
Precise categorization aids quick prioritization in used car search
The card filter concept tested the best!
Concept testing revealed a preference for card filtering, striking a perfect balance with the right amount of control. The sorting options offer quick insights into the available choices, efficiently catering to various shopping priorities.
321 users tested the three concepts
Shoppers reported feeling less overwhelmed with choices using card filters
The card filter concept
tested the best!
Concept testing revealed a preference for card filtering, striking a perfect balance with the right amount of control. The sorting options offer quick insights into the available choices, efficiently catering to various shopping priorities.
321 users tested the three concepts
Shoppers reported feeling less overwhelmed with choices using card filters
The card prototype tested much
better than the current website
I tested the prototype's ability to find and present crucial information for selecting a used Toyota RAV4. The prototype performed better than the existing website.
Enhanced speed of finding RAV4 details by streamlining the site's navigation and layout.
Improved clarity in presenting options with a more logical organization of information.
The card prototype tested much better than the current website
I tested the prototype's ability to find and present crucial information for selecting a used Toyota RAV4. The prototype performed better than the existing website.
Enhanced speed of finding RAV4 details by streamlining the site's navigation and layout.
Improved clarity in presenting options with a more logical organization of information.
Challenges of strict design guideline adherence
People strictly following the guidelines resisted my suggestions when I tried to suggest creative design approaches. It made me realize how difficult it is to balance innovation with established standards, essential to keep users engaged.
Advocated for the visually impactful UI (option B) against the alternative (option A).
Emphasized the UI's impact on brand image versus the alternative limited visuals
Linked user retention to UI quality, favoring the visually impactful design.
Challenges of strict design
guideline adherence
People strictly following the guidelines resisted my suggestions when I tried to suggest creative design approaches. It made me realize how difficult it is to balance innovation with established standards, essential to keep users engaged.
Advocated for the visually impactful UI (option B) against the alternative (option A).
Emphasized the UI's impact on brand image versus the alternative limited visuals
Linked user retention to UI quality, favoring the visually impactful design.
Mobile and desktop upgrades see boosts in KPIs
Through the redesign, the consumer vehicle experience on both desktop and mobile platforms saw decreased bounce rates and an increase in return visits
Improved engagement by 55% with inventory redesign launch
Reduced 35% bounce, boosted 7% dwell with redesign
Implemented new filters, enhancing Edmunds' return visitation by 6%
Mobile and desktop upgrades see boosts in KPIs
Through the redesign, the consumer vehicle experience on both desktop and mobile platforms saw decreased bounce rates and an increase in return visits
Improved engagement by 55% with inventory redesign launch
Reduced 35% bounce, boosted 7% dwell with redesign
Implemented new filters, enhancing Edmunds' return visitation by 6%
Enhancing car research with AI and AR/VR
Two key recommendations emerge: integrating AI-driven personalization and leveraging the immersive potential of AR/VR.Implement AI-driven features to suggest cars based on users' behaviors, aiming to boost engagement and conversions
Implement AI-driven features to suggest cars based on users' behaviors, aiming to boost engagement and conversions
Leverage AR/VR technology to provide users with immersive experiences like virtual test drives or 360-degree interior car views
Enhancing car research with AI & AR/VR
Two key recommendations emerge: integrating AI-driven personalization and leveraging the immersive potential of AR/VR.
Implement AI-driven features to suggest cars based on users' behaviors, aiming to boost engagement and conversions
Leverage AR/VR technology to provide users with immersive experiences like virtual test drives or 360-degree interior car views
Explored three designs that matched shoppers' filtering preferences
I created brand-new solutions that precisely cater to the preferences of used car shoppers. These solutions streamline the buying process, making it more efficient and consumer-friendly:
Strike a balance between manual control and intelligent suggestions
Start with quick, curated suggestions
Allow users to refine searches for tailored results
Three concepts: graph, slider, and cards
Explored three designs that matched shoppers' filtering preferences
I created brand-new solutions that precisely cater to the preferences of used car shoppers. These solutions streamline the buying process, making it more efficient and consumer-friendly:
Strike a balance between manual control and intelligent suggestions
Start with quick, curated suggestions
Allow users to refine searches for tailored results
Three concepts: graph, slider, and cards
Concept #1: Graph
A chart organizing used cars by year, price, and mileage and categorized by generation.
Displays the contrast between year, price, and mileage
Visually represents a summary of extensive data
Quickly provides an overview of essential figures
Concept #1: Graph
A chart organizing used cars by year, price, and mileage and categorized by generation.
Displays the contrast between year, price, and mileage
Visually represents a summary of extensive data
Quickly provides an overview of essential figures
Concept #2: Slider
The slider filter presents an engaging and interactive method to explore used cars based on price, mileage, and age.
Quickly grasp and adjust options, making car searches engaging and effortless
Instantly see search results as you change, speeding up exploration and decisions
Sliders ensure smooth interactions across both desktops and touchscreens
Concept #2: Slider
The slider filter presents an engaging and interactive method to explore used cars based on price, mileage, and age.
Quickly grasp and adjust options, making car searches engaging and effortless
Instantly see search results as you change, speeding up exploration and decisions
Sliders ensure smooth interactions across both desktops and touchscreens
Concept #3: Cards
Car listings are curated to feature options with the best prices, lowest mileage, and cleanest histories.
The selection simplifies the choice by showcasing top-vetted cars
Precise categorization aids quick prioritization in used car search
Concept #3: Cards
Car listings are curated to feature options with the best prices, lowest mileage, and cleanest histories.
The selection simplifies the choice by showcasing top-vetted cars
Precise categorization aids quick prioritization in used car search
The card filter concept tested the best!
Concept testing revealed a preference for card filtering, striking a perfect balance with the right amount of control. The sorting options offer quick insights into the available choices, efficiently catering to various shopping priorities.
321 users tested the three concepts
Shoppers reported feeling less overwhelmed with choices using card filters
The card filter concept tested the best!
Concept testing revealed a preference for card filtering, striking a perfect balance with the right amount of control. The sorting options offer quick insights into the available choices, efficiently catering to various shopping priorities.
321 users tested the three concepts
Shoppers reported feeling less overwhelmed with choices using card filters
The card prototype tested much better than the current website
I tested the prototype's ability to find and present crucial information for selecting a used Toyota RAV4. The prototype performed better than the existing website.
Enhanced speed of finding RAV4 details by streamlining the site's navigation and layout.
Improved clarity in presenting options with a more logical organization of information.
The card prototype tested much better than the current website
I tested the prototype's ability to find and present crucial information for selecting a used Toyota RAV4. The prototype performed better than the existing website.
Enhanced speed of finding RAV4 details by streamlining the site's navigation and layout.
Improved clarity in presenting options with a more logical organization of information.
Challenges of strict design guideline adherence
People strictly following the guidelines resisted my suggestions when I tried to suggest creative design approaches. It made me realize how difficult it is to balance innovation with established standards, essential to keep users engaged.
Advocated for the visually impactful UI (option B) against the alternative (option A).
Emphasized the UI's impact on brand image versus the alternative limited visuals
Linked user retention to UI quality, favoring the visually impactful design.
Challenges of strict design guideline adherence
People strictly following the guidelines resisted my suggestions when I tried to suggest creative design approaches. It made me realize how difficult it is to balance innovation with established standards, essential to keep users engaged.
Advocated for the visually impactful UI (option B) against the alternative (option A).
Emphasized the UI's impact on brand image versus the alternative limited visuals
Linked user retention to UI quality, favoring the visually impactful design.
Mobile and desktop upgrades see boosts in KPIs
Through the redesign, the consumer vehicle experience on both desktop and mobile platforms saw decreased bounce rates and an increase in return visits
Improved engagement by 55% with inventory redesign launch
Reduced 35% bounce, boosted 7% dwell with redesign
Implemented new filters, enhancing Edmunds' return visitation by 6%
Mobile and desktop upgrades see boosts in KPIs
Through the redesign, the consumer vehicle experience on both desktop and mobile platforms saw decreased bounce rates and an increase in return visits
Improved engagement by 55% with inventory redesign launch
Reduced 35% bounce, boosted 7% dwell with redesign
Implemented new filters, enhancing Edmunds' return visitation by 6%
Enhancing car research with AI and AR/VR
Two key recommendations emerge: integrating AI-driven personalization and leveraging the immersive potential of AR/VR.
Implement AI-driven features to suggest cars based on users' behaviors, aiming to boost engagement and conversions
Leverage AR/VR technology to provide users with immersive experiences like virtual test drives or 360-degree interior car views
Enhancing car research with AI and AR/VR
Two key recommendations emerge: integrating AI-driven personalization and leveraging the immersive potential of AR/VR.
Implement AI-driven features to suggest cars based on users' behaviors, aiming to boost engagement and conversions
Leverage AR/VR technology to provide users with immersive experiences like virtual test drives or 360-degree interior car views
