Hey there! I'm Benny, a product designer who recently transitioned into this role after over 8 years as a creative director at Edmunds/CarMax. The best designs are the ones that meet users' needs while meeting business objectives. My work goes beyond visual aesthetics — I create strategic solutions that drive engagement and build brand loyalty.

Here are some highlights of my work:

- Elevating User Experience at Edmunds: I led the overhaul of Edmunds' Used Car Inventory Pages, which resulted in a 55% increase in user engagement and a 35% drop in bounce rates.

- Tailored Personalization: I won the People's Choice Award for designing a user-centric vehicle recommendation interface.

- Harnessing AI for Engagement: I used conversational AI to connect users with relevant content seamlessly, which boosted user engagement.

- Freelance Achievements: My strategies unlocked a 3x boom in organic traffic and contributed to a 50% increase in Amazon sales for Veggie Saver. My intensive UX research led to platform enhancements that markedly improved user interactions at Bizminer.

When I'm not working, I love hands-on, creative projects like making costumes from cardboard. I also enjoy simple activities like fishing and making espresso drinks.

I'm looking forward to connecting!